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Leading Change 3: Communicate the impact of change

Communicate simply, truthfully, and openly with stakeholders as the change process unfolds

Follow up on all commitments and open questions

On-the-Job

Identify a change effort in progress. After assessing the people-related business issues, brief the architects of the change and those who will implement it on the implications of the change Develop a communications plan to identify and assess change issues at every level of the organization Take a project management approach to identifying, listing and closing out issues arising from change Select a mentor who is an effective communicator

Education and Training

  • Corporate Legends and Lore: The Power of Storytelling as a Management Tool (Stanford University, 415-381-9363, Video, $95)
  • Annual Communication Conference (Conference Board, 212-339-0345, 2 days, $995)
  • Restructuring Internal Communication to Drive Radical Change (International Quality & Productivity Center, 973-256-0211, 2 days, $1495)
  • Designing Culture Change (The Human Resource Planning Society, 212-490-6387, 2 days, $1095)
  • NTL Institute (703-548-1500)
       ---Facilitating and Managing Complex System Change, 6 days, $1595 - Also offered in London
       ---Creating Change for a Sustainable Environment
  • How To Make Successful Changes Within Your Organization (Positive Employee Practices Institute, 612-333-0471)
  • Pritchett & Associates (1 day workshops, $197, 800-622-8989)
       ---New Work Habits for a Radically Changing World
       ---The Stress of Organizational Change
       ---High Velocity Cultural Change
       ---Business as Un-Usual
  • Restructruing Internal Communications to Drive Radical Change (International Productivity and Quality Center, 973-256-0211, 2 days, $1495)

Reading

  • The Conference Board (212-339-0345)
       ---Change Management: Communication's Pivotal Role, Report No. 1122, 1995
       ---Communicating the Future, Report No. 1240,1999
       ---A Blue print for Managing Change, Report No. 1149, 1996
  • The Challenge of Organizational Change: How Companies Experience It and Leaders Guide It (The Free Press, 1992)
  • Nancy J. Barger and Linda K. Kirby, The Challenge of Change in Organizations: Helping Employees Thrive in the New Frontier (Davies-Black, 1995)
  • Colin Carnall, Managing Change in Organizations (Prentice Hall, 1990)
  • Richard Beckhard and Wendy Pritchard, Changing the Essence: The Art of Creating and Leading Fundamental Change in Organizations (Jossey-Bass, 1992)
  • Colin Carnall, Managing Change in Orgnaizations (Prentice Hall, 1990)
  • Roger D'Aprix, Communicating for Change: Connecting the Workplace with the Marketplace (Jossey-Bass, 1996)
  • Kenneth Hey and Peter Moore, The Caterpillar Doesn't Know: How Personal Change is Creating Organizational Change (Free Press, 1998)
  • David K. Hurst, Crisis and Renewal: Meeting the Challenge of Organizational Change (Harvard Business School Press, 1995)
  • Robert W. Jacobs, Real Time Strategic Change (Berrett-Koehler, 1997)
  • William Joyce, MegaChange: How Today's Leading Companies Have Transformed Their Workforces (Free Press, 1999)
  • Larkin and Sandra Larkin: Communicating Change: Winning Employee Support for New Business Goals (McGraw-Hill, 1994)
  • John L. Mariotti, The Shape Shifters: Continuous Change for Competitive Advantage (Van Nostrand Reinhold, 1997)
  • Allan M. Mohrman et al., Large Scale Organizational Change (Jossey-Bass, 1990)
  • Richard L. Nolan and Daniel C. Croson, Creative Destruction: A Six Stage Process for Transforming the Organization (Harvard Business School Press, 1995)
  • James O'Toole, Leading Change: Overcoming the Ideology of Comfort and the Tyranny of Custom (Jossey-Bass, 1995)
  • Peter Senge et al., the Dance of Change (Nicholas Brealey, 1999)
  • David C. Wilson, A Strategy of Change: Concepts and Controversies in the Management of Change (Routledge, 1992)

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