The Walker Group

Shaping Business Strategy 1: Assess external social, economic, technological and regulatory/legal forces

Help the management team assess the impact of economic, social, technological, regulatory/legal, and political changes on the organization

On-the-Job

Switch to a line or staff position that involves long-term planning. Participate in business and HR environmental scanning activities within the company. Do some scenario planning Analyze your organization's current approach to assessment and recommend improvements. Join an association which provides scanning services and/or subscribe to association journals and newsletters; for example: Academy of Management (419-772-1953); American Management Association (212-586-8100); World Future Society (301-656-8274).

Education and Training

  • Executive Program in Corporate Strategy, (University of Chicago, 312-464-8732, 1 Week, $3850)
  • Managing the Information Resource Program (UCLA, 310-825-2001, 1 week, $4500)
  • Competing Strategically in a Global Economy: A Survival Issue (University of Southern California, 213-740-8990, 3 days, $1295)
  • The Wharton School (215-898-6993)
       ---Winning in the Next Millennium: Strategies for Driving Change, 3 days, $3750
       ---Electronic Commerce: The New Business Reality, 3 days, $3750
  • Inside Washington: Business and Public Policy Focus on Trade and Global Relations (Brookings Institution, 202-797-6299, 5 days, $3750)
  • Annual Conference (World Future Society, 301-656-8274, 3 days, $385)

Reading

  • Perspectives on a Global Economy (Conference Board, Report Nos. 1187, 1206, 1218, 1219, and 1236 (1997-1999), 212-339-0345)
  • Global Issues in Competitive Strategy (Harvard Business Review Reprint Series #49538, 617-496-1449)
  • World Economic and Social Survey - 1996 (United Nations Publications, 212-963-8302)
  • James C. Abegglen, Sea Change: Pacific Asia in the New World Industrial Center (The Free Press, 1994)
  • Vicky Abrahamson et al, The Future Ain't What It Used To Be: The 40 Cultural Trends Transforming Your Job, Your Life and Your World (Berkeley Publishing Group, 1999)
  • Karl Albrecht, Corporate Radar: Tracking the Forces That Are Shaping Your Future (AMACOM, 2000)
  • Georges Anderla, Anthony Dunning and Simon Forge, Chaotics: An Agenda for Business and Society in the 21st Century (Praeger, 1997)
  • Meredith Bagy, Rational Exurberance: The Influence of Generation X on the New American Economy (Dutton Plume/Penguin Putnam, 1998)
  • Jack Beatty, The World According to Peter Drucker (Free Press, 1998)
  • H.C. Bettignies, The Changing Business Environment in the Asia-Pacific Area (Insead Books: E-mail footnote@insead.fr)
  • Terence Brake, Danielle Walker and Thomas Walker, Doing Business Internationally: The Guide to Cross-Cultural Success ( Princeton Training Press, 1995)
  • John Seely Brown and Paul Duguid, The Social Life of Information (Harvard Business School Press, 2000)
  • Gerald Celente, Trends 2000 (Warner Books, 1997)
  • Marvin Cetron and Owen Davies, Probably Tomorrows: How Science and Technology Will Transform Our Lives in the New Twenty Years (World Future Society, 301-656-8274, 1997)
  • Clayton M. Christensen, The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail (Harvard Business School Press, 1997)
  • Arie De Geus, The Living Company: Habits for Survival in a Turbulent Business Environment (Harvard Business School Press, 1997)
  • Peter F. Drucker, The New Realities (Harper & Row, 1989)
  • Peter F. Drucker, Managing in a Time of Great Change (Truman Tolley, 1996)
  • Peter F. Drucker, Management Challenges for the 21st Century (HarperBusiness, 1999)
  • Philip Evans and Thomas Wurstler, Blown to Bits: How the New Economics of Information Transforms Strategy (Harvard Business School Press, 2000)
  • Thomas Friedman, The Lexus and the Olive Tree: Understanding Globalization (Farrar, Straus & Giroux, 1999)
  • Rowan Gibson (ed.), Rethinking the Future (London: Nicholas Brealey, 1996)
  • Charles Handy, The Future of Work (Blackwell, 1984)
  • Charles Handy, The Age of Unreason (Harvard Business School Press, 1991)
  • Charles Handy, The Age of Paradox (Harvard Business School, 1994)
  • Charles Handy, Beyond Certainty (Harvard Business School Press, 1996)
  • Roy L. Harmon, Reinventing the Business (Free Press, 1996)
  • Peter Hartcher, The Ministry: How Japan's Most Powerful Institution Endangers World Markets (Harvard Business School Press, 1998)
  • Dee Hock, Birth of the Chaordic Age (Berrett-Koehler, 1999)
  • Jeremy Hope and Tony Hope, Competing in the Third Wave: The Ten Key Management Issues of the Information Age (Harvard Business School Books, 1997)
  • Rama D. Jager and Rafael Ortiz, In the Company of Giants: Candid Conversations with the Visionaries of the Digital World (McGraw-Hill, 1997)
  • Rosabeth Moss Kanter, World Class: Thriving Locally in the Global Economy (Simon & Schuster, 1995)
  • Kevin Kelly, New Rules for the New Economy: 10 Radical Strategies for a Connected World (Viking, 1998)
  • John Kotter, The New Rules (Free Press, 1995)
  • Lawrence Lippitt, Preferred Futuring: Envision the Future You Want and Unleash the Energy to Get There (Berrett-Koehler, 1998)
  • Michael Mazarr, Global Trends 2005: An Owner's Manual for the Next Decade (St. Martin's Press, 1999)
  • Hamish McRae, The World in 2020: Power, Culture and Prosperity (Harvard Business School Press, 1995)
  • John Naisbitt, Megatrends Asia: Reshaping Our World, (Simon & Schuster, 1996)
  • Kenichi Ohmae (ed.), Evolving Global Economy (Harvard Business Review Series, 1995)
  • Richard Oliver, The Shape of Things to Come: 7 Imperatives for Winning in the New World of Business (McGraw-Hill, 1999)
  • Robert Salmon and Yolaine de Linares, Competitive Intelligence: Scanning the Global Environment (Economica, 1999)
  • Carol Shapiro and Hal Varian, Information Rules: A Strategic Guide to the Network Economy (Harvard Business School Press, 1998)
  • David Siegel, Futurize Your Enterprise: Business Strategy in the Age of the E-Customer (John Wiley & Sons, 1999)
  • George Soros, The Crisis of Global Capitalism (PublicAffairs, 1998)
  • Watts Wacker, The Visionary's Handbook (HarperBusiness, 2000)
  • Marina Whitman, New World, New Rules (Harvard Business School Press, 1999)
  • David B. Yoffie (ed.), Competing in the Age of Digital Convergence (Harvard Business School Press, 1997)
  • Ron Zemke, Claire Raines and Bob Filipczak, Generations at Work: Managing the Clash of Veterans, Boomers, Xers and Nexters in Your Workplace (AMACOM, 2000)

Utilize information services available on the Internet and organizations such as Gale Research (800-877-4253). Select from futurist books, such as John Naisbitt's Megatrends series.

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