 Shaping Business Strategy 6: Formulate business mission,
vision and values
Help define the future direction of the business
Help determine the culture required in the organization and
how values will guide future behavior in support of the business strategy
On-the-Job
Look for the opportunity to join a new department or unit
and to participate in establishing its long-term vision and mission. Study annual reports,
executive speeches, etc. to understand cultural direction. Study the vision statements of
the company and major organizational units as well as those of other companies, and
interpret company vision and mission statements in terms of values. Write a summary of how
values are reflected in the company culture. Assess your personal values against company
values. Study company and unit operating plans. Develop a departmental vision statement
Education and Training
- Corporate Entrepreneurship: Entrepreneurial Strategies for
and Tactics for Senior Managers (Babson College, 781-239-4354, 3 days, $3650)
- Stanford University (650-723-3341 ext. 98)
---Executive Program in Strategy and Organization, 2 weeks, $10000
---Visionary Companies: Their Success and Characteristics, Video $95
- University of Virginia (804-924-3000)
---Creating the Future: The Challenge of Transformational Leadership, 1 week, $4950
---Electronic Commerce: Creating a Successful Business Model for the Web,
4 days, $4000
- The Wharton School (215-898-1776)
Strategic Thinking and Management for Competitive Advantage, 1 week,
$5950
---Human Resource Business School (1 week, $5950)
- Strategy: Formulation and Implementation (University of
Michigan, 313-763-1000, 6 days, $4400)
- Dynamics of Strategy: Goals into Action (Center for Creative
Leadership, 919-288-7210)
- Managing Strategic Performance (BusinessIntelligence, UK44 (0)20 8879 3300,
Paper Copy and CD-ROM, US$1560)
- Business Forecasting: Best Practices Conference (Institute
of Business Forecasting, 718-463-3914, 2 days, $1245)
- Conference Board (212-339-0345)
---Strategic Management, 2 days, $1425; Also in Vienna ($1450) and
Buenos Aires ($975)
---Business Innovation, 2 days, $1425
---Global Corporate Citizenship, 2 days, $1425
---Value Creation, 2 days, $1425
---Aligning Your Enterprise for Growth, 2 days, $1425
- American Management Association (518-891-1500)
---Developing and Extending Corporate Values: A Strategic Necessity, 2
days, $1345
---Facilitating Team-Based Strategic Planning, 3 days, $1725
---Strategic Planning, 3 days, $1725; also available as Self Study, $140
---Tools and Techniques for Thinking and Managing Strategically, 3 days, $1725
---Planning Strategies, CD ROM, $265
Reading
- The Conference Board, 212-339-0345
---Value Creating Growth: Goals, Strategies, Foundations,
Report No. 1201, 1997
---How Growth Creates Value: Aligning Your Enterprise, Report No. 1224, 1998
---Post-Merger Integration, Report No. 1257, 1999
- David Aaker and Erich Joachimsthaler, Brand Leadership (Free Press, 2000)
- Jeffrey Abrahams, The Mission Statement Book: 301 Corporate
Mission Statements from America's Top Companies (Ten Speed Press, 1996)
- Mehrdad Beghai, Stephen Coley and David White, the Alchemy of
Growth: Practical Insights for Building the Enduring Enterprise (Perseus Books, 1999)
- James Belasco and Jerre Stead, Soaring with the Phoenix: Revewing the
Vision, Reviving the Spirit, Re-Creating the Success of Your Company (Warner Books, 1999)
- Ken Blanchard and Michael O'Connor, Managing by Values
(Berrett-Koehler, 1996)
- Ken Blanchard and Terry Waghorn, Mission Impossible
(McGraw-Hill, 1997)
- Andrew Campbell and Laura Nash, A Sense of Mission: Defining
Direction for the Large Corporation (Addison-Wesley Publishing, 1992, available in the
U.K.)
- Ram Charan and Noel Tichy, Every Business Is a Growth
Business (Times, 1998)
- James C. Collins and Jerry I. Porras, Built to Last (Harper
Business, 1994)
- George Day, David Reibstein and Robert Gunther, Wharton on
Dynamic Competitive Strategy (John Wiley & Sons, 1997)
- Arie de Geus, The Living Company: Habits for Survival in a
Turbulent Business Environment (Harvard Business School Press, 1997)
- Isaac Devash, Allison Hughes et al. Vision (Harvard Business
School, 1993)
- Thomas Doorley and John Donovan, Value-Creating Growth: How to
Lift Your Company to the Next Level of Performance (Jossey-Bass, 1999)
- Charles J. Fombrun, Reputation: Realizing Value from the
Corporate Image (Harvard Business School Press, 1996)
- Ralph L. Keeney, Value-Focused Thinking: A Path to Creative
Decision Making (Harvard University Press, 1992)
- John P. Kotter and James L. Heskett, Corporate Culture and
Performance (Free Press, 1992)
- George Land and Beth Jarman, Breakpoint and Beyond: Meeting
the Future - Today (Harper Business, 1992)
- James M. McTaggart, Peter W. Kontes and Michael Mankins, The
Value Imperative: Managing for Superior Shareholder Returns (The Free Press, 1994)
- Daniel Morris and Joel Brandon, Reengineering Your Business
(McGraw-Hill, 1993)
- Burt Nanus, Visionary Leadership (Jossey-Bass, 1995)
- C. William Pollard, The Soul of the Firm (HarperBusiness,
1996)
- C.K. Prahalad and Gary Hamel, Competing for the Future
(Harvard Business School Press, 1994)
- Frederick F. Reichheld, The Quest for Loyalty (Harvard
Business School Press, 1996)
- Frederick F. Reichheld, The Loyalty Effect: The Hidden Force
Behind Growth, Profits and Lasting Value (Harvard Business School Press, 1996)
- Michel Robert, Strategy Pure and Simple: How Winning CEOs
Outthink and Outsmart Their Competition (rev. ed.) (McGraw-Hill, 1997)
- Peter Schwartz, The Art of the Long View: Planning for the
Future in an Uncertain World (Currency/Doubleday, 1996)
- Cynthia Scott, Dennis Jaffe and Glenn Tobe, Organizational
Vision, Values and Mission (Crisp Publications, 1994, 800-442-7477)
- Robert Bruce Shaw, Trust in the Balance (Jossey-Bass, 1997)
- Howard H. Stevenson, Do Lunch or Be Lunch: The Power of
Predictability in Creating Your Future (Harvard Business School Books, 1997)
- Noel M. Tichy, Andrew R. McGill and Lynda St. Clair,
Corporate Global Citizenship; Doing Business in the Public Eye (Jossey-Bass, 1997)
- Noel M. Tichy and Stratford Sherman, Control Your Destiny or
Someone Else Will (Doubleday, 1993)
- Robert M. Tomasko, Rethinking the Corporation: The
Architecture of Change (American Management Association, 1990)
- Jack Trout, The New Positioning: The Latest on the World's
#1 Business Strategy (McGraw-Hill, 1995)
- M. Reza Vaghefi and Alan Huellmantel, Strategic Management
for the XXIst Century (St. Lucie's Press, 1998)
- Stephen J. Wall and Shannon Rye Wall, The New Strategists:
Creating Leaders at All Levels (Free Press, 1995)
- Thomas Wheelen and J. David Hunger, Strategic Management and
Business Policy: Entering 21st Century Global Society (Addison-Wesley, 1997)
- John Zimmerman and Ben Tregoe, The Culture of Success:
Building a Competitive Advantage by Keeping Your corporate Vision in Sight (McGraw-Hill,
1997)
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